LibValue Database

Export 18 results:
Author Keyword Title Type [ Year(Asc)]
Filters: Keyword is Marketing  [Clear All Filters]
2007
Simmel L.  2007.  Building your value story and business case. College & Research Libraries News. 68(2):88-91.
1997
Woodruff RB.  1997.  Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science. 25(2):139-153.