LibValue Database

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Author Keyword Title Type [ Year(Asc)]
Filters: Keyword is Marketing  [Clear All Filters]
Simmel L.  2007.  Building your value story and business case. College & Research Libraries News. 68(2):88-91.
Woodruff RB.  1997.  Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science. 25(2):139-153.