The Undergraduate Prospectus as a Marketing Tool for Academic Libraries

TitleThe Undergraduate Prospectus as a Marketing Tool for Academic Libraries
Publication TypeJournal Article
2010
AuthorsBrown D, Sen B
JournalNew Review of Academic Librarianship
Volume16
Issue2
Pagination160-191
Date Published2010
13614533
Academic libraries, Decision making, Information resources, Information technology, Marketing, Methodology, Recruitment
http://dx.doi.org/10.1080/13614531003791725