ROI. Measuring the social media return on investment in a library

TitleROI. Measuring the social media return on investment in a library
Publication TypeJournal Article
2011
AuthorsRomero N L
JournalBottom Line: Managing Library Finances
Volume24
Issue2
Pagination145-151
Date Published2011
0888045X
Library 2.0, Marketing, Public libraries, Return on investment, Social Media, Social networks, Web 2.0
http://dx.doi.org/10.1108/08880451111169223