Narrative-based library marketing: Selling your library's value during tough economic times

TitleNarrative-based library marketing: Selling your library's value during tough economic times
Publication TypeJournal Article
2010
AuthorsGermano MA
JournalBottom Line: Managing Library Finances
Volume23
Issue1
Pagination5-17
Date Published2010
Academic libraries, Marketing, Public libraries, Special libraries
http://dx.doi.org/10.1108/08880451011049641