Marketing and Assessment in Academic Libraries: A Marriage of Convenience or True Love?

TitleMarketing and Assessment in Academic Libraries: A Marriage of Convenience or True Love?
Publication TypeJournal Article
2013
AuthorsPorat L
JournalEvidence Based Library & Information Practice
Volume8
Issue2
Pagination60-67
Date Published2013
Academic libraries, Assessment, Collaboration, Marketing, Surveys
http://ejournals.library.ualberta.ca/index.php/EBLIP/article/view/19647/15219