How to measure anything : finding the value of "intangibles" in business

TitleHow to measure anything : finding the value of "intangibles" in business
Publication TypeBook
2010
AuthorsHubbard DW
Edition2nd
Number of Pages304
PublisherWiley
CityHoboken, N.J.
ISBN9780470539392
Contingent Valuation, Intangible assets, Measurement