Consumer Perceptions of Price, Quality, and Value: A Means-End Model of Sythesis Evidence

TitleConsumer Perceptions of Price, Quality, and Value: A Means-End Model of Sythesis Evidence
Publication TypeJournal Article
1988
AuthorsZeithalm VA
JournalJournal of Marketing
Volume52
Issue1
Pagination20-2-22
Date Published1988
Models, Users, Value